Campaign Report
View and analyze the performance of all marketing campaigns sent, with detailed delivery, success and error statistics.
Here you can follow the complete history of campaigns carried out, including sending metrics, delivery rate, conversions, errors encountered and recipient-level details.
It is the essential tool to evaluate the effectiveness of your marketing actions and identify opportunities for improvement.
How to Access
Access: Marketing / Campaigns / Campaign Report, as shown in the Figure 1:
Figure 1: Path to Campaign Report.
Main Screen
Figure 2: Main Screen - Campaign Report.
The main screen displays a table with all sent campaigns, organized in descending chronological order.
Available Buttons
Filters: Filter campaigns by period, department, type and status.
Export: Exports the report in CSV or PDF format, sending it to your registered email.
Table Information
The campaigns table contains the following columns:
Checkbox
Select one or more campaigns
Name
Campaign identifier name
Type
Channel used for sending (WhatsApp, SMS, E-mail)
User
Name of the user who created the campaign
Department
Department linked to the campaign
People in the Target Audience
Number of campaign recipients
Date/Time
Date and time when the campaign was sent
Status
Current status of the campaign
Action
Buttons to access Statistics and Analytics
Filter Campaigns
The button Filters allows refining the campaign view:
Figure 3: Available Filters.
Section: Period
Date fields:
Start date (format: DD/MM/YYYY)
End date (format: DD/MM/YYYY)
Set the date range to view only campaigns in that period.
Section: Campaign Status
Available tabs:
Not archived (default)
Displays active campaigns in the system
Campaigns that have not been archived
Archived
Displays campaigns that have been archived
Useful for consulting older history
All
Displays all campaigns regardless of status
Filter Fields
Figure 4: Detailed Filter Fields.
Departments:
Multiple selection field
Filters by specific departments
Useful when multiple areas are operating simultaneously
Types:
Multiple selection field with options:
Select All
E-MAIL
SMS
WHATSAPP
Allows filtering by a specific communication channel.
How to Apply Filters
Click the button Filters
Configure desired period, status and fields
Click Filter
Results will be updated according to the selected filters.
Export Report
Figure 6: Export Report.
The button Export allows generating reports for external analysis.
How to Export
Click the button Export
The default email address is the one registered on the platform for the user, but it can be changed
Choose the desired format:
CSV: For analysis in spreadsheets
PDF: For printing or presentation
Click Export to confirm
The file is sent to the configured address, including the campaigns visible after applying filters.
View Statistics
Figure 7: Statistics Button.
In the Actioncolumn, each campaign has icons:
Statistics: View the campaign data.
Analitycs: Analyze the campaign's performance.
Campaign Statistics
Figure 8: Campaign Statistics.
The Statistics function presents a detailed summary of the campaign's performance, allowing you to track deliveries, errors and the individual status of sends.
Overview
Basic campaign information is displayed at the top of the screen:
Campaign: Name of the selected campaign.
Date: Execution date and time.
Notification by status
Pie chart that shows the proportion of sends by status:
Completed: Messages delivered successfully.
Error: Messages that were not delivered.
This chart makes it easy to quickly visualize the campaign's success rate.
Success
Figure 9: Successfully completed.
Displays the total number of notifications sent successfully.
Completed: Number of sends completed successfully.
Errors
Figure 10: Not completed.
Lists the types of errors encountered during the campaign send, accompanied by the number of occurrences of each.
Important: To understand the exact reason for each error, you can search the error by name on Google. They are usually errors related to platform rules, provider validations or recipient restrictions.
Batches
Figure 11: Batches.
Shows the campaign's processing batches.
Each batch displays the number of successes and errors.
By clicking on a batch, the batch detail screen opens.
Batch Detail
Figure 12: Batch Detail.
When selecting a batch, a list with the individual processed records is displayed.
Table columns
Key: Send identifier (e.g., number or unique key).
Interaction: Indicates whether there was recipient interaction with the template buttons.
Conversion: Indicates whether there was an entry into the flow in relation to the send.
Status: Send result (Completed or Error).
Action: Magnifying glass icon (Traces) to view the detailed history of the send.
Traces
By clicking the magnifying glass in the Action (
), the Tracesscreen opens, which shows the complete history of the selected send.
Figure 13: Traces.
Displayed information
Status: Steps taken by the send.
Date/Time: Record of when each step occurred.
Example of a successful send
Typical flow displayed:
Sent to Meta
Sent
Delivered
Indicates that the message went through all steps up to final delivery.
Example of a failed send
Typical flow displayed:
Sent to Meta
Failure
Indicates that the send was initiated but was not completed successfully.
Note: This feature is available both in Success and Error of Statistics and Analytics.
View Analytics
Figure 14: Analytics.
Clicking to expand the information opens the Analytics screen with a complete view:
Header Information
Figure 15: Header.
Campaign: Name and channel (example: betoniver2 - WhatsApp) Date/Time: Date and time the campaign was triggered Template: Name of the template used
Chart and Metrics
Figure 16: Notification by status - Chart.
Same sections as the statistics screen, but in expanded view:
Notification by status
Success
Errors
Batches
Expand Success Section
Figure 17: List of Completed Messages.
By clicking on Completed, a detailed listing opens with:
Key
Recipient's phone number
Interaction
If the recipient interacted (✓ or ✗)
Conversion
Conversion status
Status
Badge Completed in green
Action
Button to view traces
Expand Errors Section
Figure 18: List of Messages with Error.
By clicking on a specific error type (example: Message undeliverable), a detailed listing opens:
Key
Recipient's phone number
Interaction
If the recipient interacted (✓ or ✗)
Conversion
Conversion status
Status
Badge Error in red
Action
Button to view traces
Understanding Sending Errors
During sending campaigns via WhatsApp, various types of errors may occur. These are errors reported by Meta or related to recipients' numbers.
What to Do with Errors
1. Identify error types:
Access the Errors section in the statistics
Check which errors occurred and their quantities
2. Research the meaning:
Errors are Meta/WhatsApp codes
Search the specific error in Meta's official documentation or on Google
3. Take corrective actions:
Remove invalid numbers from your database
Review the quality of your registration database
Adjust sending frequency if necessary
4. Document occurrences:
Keep a record of the most frequent error types
Identify patterns (times, template types, recipient profiles)
Use this information to improve future campaigns
Most Common Errors
Number validation (incorrect numbers)
Quality and engagement policies
Sending limits
User blocks and restrictions
User experiments
Interaction and Conversion Indicators
In the detailed recipient listing, two important columns indicate audience behavior:
Interaction
Symbol: ✓ (green check) or ✗ (red X)
Meaning:
✓ Green: The recipient interacted with the message (clicked, replied, reacted)
✗ Red: The recipient did not interact with the message
Conversion
Indicates whether the recipient performed the action desired by the campaign.
Examples of conversion:
Clicked the link and entered the flow
Made a purchase
Scheduled an appointment
Answered the survey
These indicators are essential to measure the effectiveness of the campaign beyond simple delivery.
Use Cases
Case 1: Evaluate Campaign Performance
Objective: Check if the campaign had good delivery
Flow:
Access Campaign Report
Locate the desired campaign
Click the statistics icon
Check the status chart
Analyze success percentage versus error
Analysis: A success rate above 90% generally indicates good database quality and an appropriate template.
Case 2: Investigate Sending Errors
Objective: Understand why messages were not delivered
Flow:
Access the campaign statistics
Navigate to the Errors
section
Identify the error types
Click the specific error to see affected recipients
Research the meaning of the error
Take corrective actions (clean database, adjust frequency, etc.)
Objective: Case 3: Measure Engagement
Flow:
Check how many recipients interacted with the campaign Analytics Access
Click Completed of the campaign
to expand Interaction
Check the
column
Analysis: Count how many have ✓ (interacted)
Calculate interaction rate over total delivered
Objective: A high interaction rate indicates a relevant message and an engaged audience.
Flow:
Access Campaign Report
Click Filters
Case 4: Audit Sends by Department
See how many campaigns each area is sending
Select a specific department
Select the desired period
Apply the filter
Objective: Export the report for analysis
Flow:
Case 5: Compare Channels
See which channel performs better
Filter campaigns by type (WhatsApp)
Analyze average delivery rate
Repeat for SMS
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