Metadatas
Register custom metadata to enrich your campaign with information that describes, contextualizes or locates your sends.
How to Access
Access: Marketing / Settings / Metadatas, as shown in the Figure 1:

Figure 1: Path to Metadatas.
Main Screen

Figure 2: Main Screen - Metadatas.
The main screen displays a table with all metadatas registered in the system.
New Button
Located in the upper left corner, the
button allows creating a new metadata.
Table Information
The metadata table contains the following columns:
Key
Unique identifier of the metadata (e.g.: CAMPAIGN, DEPARTMENT, LINK)
Type
Data type accepted by the metadata (TEXT, FILE, EMAIL, CPF_CNPJ, PHONE)
Key Change
Visual indicator (✓ or ✗) if changing the key after creation is allowed
Active
Visual indicator (✓ or ✗) if the metadata is active in the system
Predefined values
Visual indicator (✓ or ✗) if it has a list of pre-established values
Action
Buttons to edit (pencil icon) or delete (trash icon) the metadata
Create Metadata

Figure 3: Metadata Creation Screen.
By clicking
the system opens the creation screen.
Available Fields
Key:
Required text field
Defines the unique identifier of the metadata
Will be used as a technical reference in the system
Example:
CAMPAIGN,PROTOCOL,LINK
Metadata Types:
Required selection field
Defines the data type that the metadata structures
Available options:
TEXT: Free text field
FILE: Allows file uploads
EMAIL: Field validated for email addresses
CPF_CNPJ: Field validated for CPF or CNPJ
PHONE: Field validated for phone numbers
ALL DEPARTMENTS OF ATDO DIGITAL: List with all departments in the system
MY DEPARTMENTS OF ATDO DIGITAL: List with the user's departments
Allow key change:
Switch (on/off)
When enabled, allows changing the key identifier after creation
Useful for future adjustments without needing to recreate the metadata
Allow predefined values:
Switch (on/off)
When enabled, allows creating a list of pre-established values
Useful to standardize data and prevent input errors
How to Create
Click the New
Fill in the field Key with the technical identifier
Select the Metadata Type desired
(Optional) Enable Allow key change
(Optional) Enable Allow predefined values
Click Confirm to save
Or click Cancel to close without saving
Edit Metadata

Figure 4: Edit Metadata.
By clicking
in the column Action, the system opens the editing screen.
Editable Fields
Key:
Displays the current name of the metadata
Can be edited if the option Allow key change is enabled
Type:
Displays the currently selected type
May have an icon X to clear and select a new type
Allow key change:
Toggle that can be enabled/disabled
Controls whether the key can be changed in the future
Active:
Toggle that controls whether the metadata is active in the system
When disabled, it deactivates the metadata for use
Allow predefined values:
Toggle that can be enabled/disabled
Controls whether there will be a list of pre-established values
How to Edit
Click
on the row of the desired metadataAdjust the necessary fields
Enable or disable the toggles as needed
Click
to save the changesOr click
to discard changesOr click
to return to the list
Delete Metadata

Figure 5: Delete Metadata.
In the column Action, each metadata has an icon
. Clicking it, the system requests confirmation for deletion.
Important: Delete metadatas only if you are sure they are not being used in active campaigns.
Detailed Metadata Types
TEXT
Characteristics:
Free text field
Space provided by underline
When to use:
Context information. Example: name of the person who triggered the campaign.
FILE
Characteristics:
Allows uploading documents
When to use:
Contracts
Receipts
Scanned documents
Characteristics:
Field validated for email format
Ensures correct structure ([email protected])
When to use:
Customer email
Secondary contact email
Responsible person's email
CPF_CNPJ
Characteristics:
Field validated for CPF or CNPJ
Accepts formatting with or without dots and dashes
When to use:
Triggers that require identification of people
PHONE
Characteristics:
Field validated for phone numbers
Accepts different formats
When to use:
Alternative phone
Business phone
Secondary contact phone
ALL DEPARTMENTS OF ATDO DIGITAL
Characteristics:
Dropdown list with all registered departments
Single selection
When to use:
To direct the person who interacted with the template to the correct department flow
MY DEPARTMENTS OF ATDO DIGITAL
Characteristics:
Dropdown list only with departments of the user who triggered the template
When to use:
To direct the person who interacted with the template to the correct department flow
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